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T-mobile FIBER

Opportunity: 
Fiber experiences were being built without a complete view of their integration with existing T-Mobile services, particularly prepaid mobile, fixed wireless, and small business offerings. The aim was to define the Fiber broadband experience across key customer personas and identify opportunities to create a more unified T-Mobile customer experience.

Outcomes: 

  • An optimized, target-state Fiber journey was created, addressing pain points and aligning with the T-Mobile brand and care experience.

  • Prioritized recommendations were developed to guide the Fiber team's next steps.

T-Mobile Customer Experience Audit

Current State Audit

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Peronas

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Service Blueprints

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