I'M
John Floyd.
SOLUTION
ARCHITECT
/ XD LEAD
JOFLO_XD
John is an Experience Design Consultant and former Creative Director who leverages design thinking and lean UX processes to foster collaborative design solutions with client and user involvement.
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With over 25 years of local career experience helping Colorado companies with branding, marketing, advertising and product design, John has covered the gamut working in nearly every aspect of digital and traditional creative services. His tenure and reputation within the greater Denver area are unparalleled.
01 PROFESSIONAL
MY EXPERIENCE LEVEL IN PRODUCT DESIGN
SAAS WEB APPS
85%
REACT HYBRID APPS
85%
NATIVE IOS APPS
95%
MY EXPERIENCE LEVEL WITH DIGITAL TOOLS
FIGMA
95%
INVISION
80%
SKETCH
85%
ADOBE
75%
03 Experience
2025-2015
SLALOM CONSULTING
Senior XD Architect, Consultant
I am in my 10th year as a consultant at Slalom where I have worked as a lead designer on a number of program level engagements.
Below are a few highlights from my time at Slalom (dates shown in blue).
2025
PUBLIC SECTOR
Lead UX/UI Designer / Accessibility Audit / Site Modernization
As the Lead UX/UI Designer, I'm thrilled to spearhead an exciting Agile web operations initiative that prioritizes ADA compliance, domain unification, mobile-first design, AI optimization, and continuous maintenance! Kicking off in November 2025, this dynamic project spans two phases over 8 months and will bring together an incredible team of UX specialists, software engineers, and strategic leaders, all working in defined full-time and part-time roles. Our mission includes enhancing accessibility, consolidating websites, elevating design, integrating cutting-edge AI, and creating thorough documentation. Let’s transform the web experience together!
2025
TELECOM - FIBER LINE
Lead CX Designer / Telecom, Enterprise E-eCommerce Web Domain Assesment
A major telecommunications provider faced challenges in integrating their fiber broadband services into the broader ecosystem, resulting in fragmented customer experiences. As the Lead CX Designer among my four member team of consultants, we conducted hands-on qualitative and quantitative research, collaborating with cross-functional stakeholders to develop a strategic roadmap that would ultimately guide the fiber division toward a cohesive and improved customer experience.
2024 - 2023
INTERNATIONAL RAILWAY CUSTOMS PROCESSING APP
Lead UX/UI Designer / Railway Customs App, Product Website Redesign, Day Zero Mobilization
As the sole experience designer on this 6 month engagement, I lead discovery, UX/UI design, end user and stakeholder interviews for a legacy customs operations system redesign which was to ported over to a new modern platform. I worked alongside internal product engineering team to ensure proposed solutions met user needs, while adhering to Day N delivery timeline.
2023-2021
GLOBAL CRUISE LINE APP
Lead iOS Designer / Agriculture, Enterprise Employee Portal, iOS App Design
For two years, I served as the lead mobile. app. designer for a brand new cruise line customer app that gives cruise customers more out of their vacation with more features, more control, and more simplicity.​
The Modernized Mobile App makes it easier to tailor your perfect vacation. It allows users to take full advantage of the endless experiences and wide variety of dining, entertainment, excursions, activities, and more. See comprehensive onboard schedules, view extensive excursion details, browse updated menus, view entertainment listings, and make reservations for experiences onboard the ships and at incredible destinations. ​
2021-2020
TITLE & ESCROW PLATFORM
Lead Platform Designer / Enterprise Platform, React SaaS Application
Since October of 2020 I have served as a Pod Lead XD Architect on one of Slalom _build's largest client engagements. I collaboratively work with Product and Engineering to create, refine, and explore ways in which business partners can create world-class title and escrow technology.
2019-2015
GLOBAL AGRIBUSINESS
Lead iOS Designer / Agriculture, Enterprise Employee Portal, iOS App Design
For 3 years I served as the lead designer for a Net New iPhone Employee tool which enables crop advisors with the ability to order products and services for their grower customers. My roll entailed collaborating within a 170+ person digital platform team consisting of retail leadership, business owners, product managers, data scientists, engineers, developers, UX researchers and multi-disciplinary designers.
2018-2017
EXPLOSIVES COMPANY
Lead UX/UI Designer / Oil & Gas, Product Website Redesign, Sitecore CMS
As the sole designer on this 6 month engagement, I lead discovery, UX/UI design and testing for a legacy website redesign which was ported over to a new Sitecore platform. Assisted marketing manager with content migration and beta rollout. Worked alongside with _build engineering team to ensure designs were within scope and timelines were met.
2014-2015
CHARTER - SPECTRUM
Senior Experience Designer
Lead designer for Spectrum Business. Provided research driven experience design for an enterprise business telecom portal. Built web and mobile apps for small business customers.
2013-2014
RUME BAGS
Digital Creative Director
Lead a small digital creative team designing full stack webstore and producing XD/CX campaigns. Enterprise site creation built on Shopify platform with an emphasis on mobile-first technology. Customized JQuery, Bootstrap and HTML 5 integrations. Third Party API installations ranging from Email marketing to ERP & Netsuite order management solutions.
2010-2013
NELNET
Digital Creative Lead
Lead a team of 4 designers producing performance and SEO enabled web products to help drive in market, organic and paid-search traffic through school enrollment application processes.
2008-2010
CROCS
Global Senior Creative Lead - ecom
Managed a team of 10 designers producing content for D2C e-Comm and retail channels. Managed and maintained the crocs.com webstore. Create versatile UX & UI designs for multi-lingual consumers in 24 countries worldwide. Championed a concept-to-build product entailing the user-centric architecture and design of a world-class enterprise global
e-Commerce sales channel.
2007-2008
MOTIVE AGENCY
Senior Digital Producer
A Hybrid Advertising Agency focused on cross-media marketing solutions for a host of diverse brands including - Crocs, Mtn Dew, Vehix, Comcast and John Lange Homes.
2006-2007
BLUE COLLAR COMEDY
Digital Creative Director
Interactive viral marketing service for Blue Collar Comedy, Parallel Entertainment and Larry The Cable Guy.
2003-2006
KARSH\HAGAN
Senior Interactive Art Director
Head of Interactive Dept. Lead digital execution for all crossover creative for traditional campaigns. Clients included McDonald's QSR, Colorado Lottery, Globus Travel, Denver Tourism, Pinnacle Insurance and Fiserv Financial.
CONTACT
Thanks for visiting my website.
If you have any questions or would like to reach me please give me a call or fill out this form.
Regards,
John Floyd
Tel: 1-303-947-5805
